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Lama, Red Bull, Cerro Torre

Date: 13th July 2010

The following is my best understanding of what actually happened on the Lama trip, and then some analysis. Anyone who wants the story so far can read this or lots of other commentary out there. Most of this writing is wrong to some degree, including my initial post.

I’ve spent hours emailing and on the phone with everyone involved that I could contact: David Lama, Red Bull, the guides on the trip, the film makers, Rolo, and many others. I have yet to reach anyone who was on the cleanup crew despite repeated efforts in public and private. I would still like that perspective.

Even with all this research I’m sure some of this writing is still wrong, but it’s as accurate as I can make it at this point.

For those who don’t want to read this endless post my quick and personal summary is this: Big film crews and difficult alpine environments don’t mix, and will always end up doing more damage to a place. In terms of damage, ethics and style we’re all hypocrites. I will continue to examine my own efforts to not screw places up that I visit.

Get a coffee or a Red Bull for the next 3,000 words if you wanna tangle with ‘em, here goes:

Some physical facts:

Reported: 60 plus bolts on the route.

Reality: Twelve bolts above the shoulder where the route and every topo of the route starts. None of the bolts are directly on the route. Another 14 or so bolts on a new rap line down from the shoulder that’s not part of the route at all.

Reported: Large quantities of fixed ropes, garbage, camps, etc. permanently left on the mountain.

Reality: There’s only been one haul bag on the mountain for months. The film team did hire some climbers to remove fixed line and gear that was abandoned, and take out some other gear that was left. Today’s there’s very little up there, despite what’s being reported.

That’s the direct physical impact. Now it gets more complicated.

David Lama had an idea: Free the Compressor route on Cerro Torre. I think that’s a cool idea, and I suspect most climbers would too. He then contacted Red Bull about funding the trip. Lama’s athlete manager at Red Bull Austria is a solid rock climber (I spoke with him as he came back from a climbing trip–he climbs more than most). Red Bull was excited about the project, and wanted to make a good film about the project. So far so good.

But Red Bull likes to do things with “high production values,” especially when it’s challenging to do so. This often means a larger film crew, and guides if the project is in the mountains. It is very possible to make a good film where the climbers on the trip shoot along with one capable climbing cameraman (this is how most of the filming on my trips is done, and how an excellent film maker like Leo Dickinson made his film on Cerro Torre.). It’s also possible to shoot with a larger crew in benign environments (sport climbing, bouldering, deep water soloing, that sort of thing) relatively easily, but if you want to have higher production values (think Touching the Void, the excellent production of the Eiger North Face, a lot of modern rock climbing films) then you’ve got to have a larger crew.

Cerro Torre has some of the worst weather in the world. Huge and violent storms move in with relatively little warning, and climbers always try to push the normally short weather windows. Ice often forms on the mountain, and then falls off when it warms up, posing a risk to anyone below. Moving a film crew, even a solid mountain crew, around in an environment like that is going to be a real bitch to do even remotely safely. To have what he felt was a safe line of retreat on the route the lead guide on the trip, who I’ll call Austrian Guide (AG) as his candid conversation with me was private, placed a total of 10 bolts off to the side of the climbing route, two or so near the route, and an additional 16 to 18 on the rappel line from the shoulder down. There are good natural cracks in the area, but the standard for live loads in industrial rigging calls for higher margins. AG felt the only way to safely move people and equipment around was to bolt a new and relatively safe retreat out of the way of the falling ice from the shoulder down, and bolt bomber stations to the side of the actual route. I’m not personally commenting on this decision, just outlining my understanding of the safety plan.

AG said he put these stations off to the side of the climbing route so he could rig fixed lines that would interfere as minimally as possible with other climbers on the route. AG added two or maybe three directional bolts that could be considered remotely on the line of the route. So the total of added bolts by the guides on the climb was less than a dozen, not 60 as reported, and none those are on the actual route according to the reports I received. AG’s bolts are unique so they should be identifiable, and I’ve worked with him on several projects, so I trust his number (and I have his topo–nobody else asked him for that).

AG over-drilled all of his bolts so that he could pound the bolts in. This leaves a surface hole, and AG had a system for filling that hole. From personal experience I know that it’s extremely hard to find these holes if you don’t know where they are. But they are there, and a hole is a hole.

There was a division between the film crew and Lama. Lama and his partner carried all their own gear into base camp, carted it out, etc. The film crew had help. Lama did not add any bolts to the route.

The team climbed only about 11 pitches up from the shoulder that marks the start of the “real” climbing. Bad weather (which should not really have been a surprise) then prevented the team from getting the fixed ropes off, and some of their gear out. The film team later paid for their gear and ropes to be retrieved, along with some additional fixed junk.

The only gear currently on Cerro Torre from the expedition is one haul bag and less than 30 bolts. The rest has been retrieved.

OK, so there are the facts as I understand them, and despite my best efforts to get accurate info some of them are probably wrong, that’s how it works in life. Now comes some personal analysis. These are my own viewpoints, not “cleared” with Red Bull or reviewed by anyone. Writing all of this may cause problems for my relationship with Red Bull, but it’s gotta be said if I’m going to wear a branded helmet. If Red Bull is the company I think it is then they’ll get it. These opinions are also likely to anger some climbers I regard as my friends. I trust they’re also big enough to get it.

If I try to look at this from a global perspective then there are broadly two categories of “damage:” The first is the physical damage to the earth in terms of bolts, left ropes, etc. Knowing what actually happened, I can’t get too angry about the damage this trip did from an “earth” basis. From a straight environmental perspective the flights from Europe to Patagonia were a hell of a lot more damaging to the world. The second form of damage is to what the priests of alpine climbing consider “good style.” I’m going to mostly leave that alone.

The AG was adamant on the phone that if he were in charge of safety for the crew when and if they returned next season he would take the same tactics, or he would not return with the crew. He did not feel it possible to rig safely off natural gear for the type of load and traffic the rigging would receive. David Lama had not thought about whether or not the bolts were necessary, and that question opened his mind up a lot. He thinks it would be possible to do the rigging without bolts, but he also wasn’t responsible for the lives of the people hanging on the gear. However, “safety” is not justification for adding even minimal bolts to a route for a film effort; the whole idea is not to further mess a place up.

Bolting a new rap line down from the shoulder isn’t a huge deal to me personally. Metal left behind is metal left behind, if it’s a good descent route then I really don’t care much about what the anchors are. Apparently the rap lines in this area are full of tat and random gear, a nice clean rap line might not be a bad thing. It might even reduce the quantity of junk left on the mountain by each retreating party. Others feel very differently about this, and I respect them personally even if we disagree on this. If the locals want the bolts on the rap route pounded in as the AG planned to do then I think the crew should do that as planned. Let me know and I’ll pass that on.

Several climbers wrote that bolting wouldn’t be tolerated on a film project on a classic line in the Alps or another better-known range. Filming with “high production values” in the Alps or anywhere on a major alpine route is very, ah, industrial compared to what went on in Patagonia. I don’t think it’s right anywhere.

As soon as the crew size expands the level of infrastructure goes up dramatically, and the odds of success go down dramatically. That’s was Lama’s real error in my opinion; I don’t think it’s possible to free the Compressor route with this level of infrastructure holding a climber down. In my view you simply can’t shoot for “high production values” without establishing more belays, bolts, fixed lines, etc. than is reasonable in a difficult high alpine environment, and trying to do that will lead to failure in many ways.

All the other “physical” problems (new bolts close to or on the Compressor Route, gear left behind, etc) stem from the original problem of crew size in such a difficult environment.

Now we come to the ethics or “style” equation. Red Bull as a company did not understand the anger the bolts (even with the numbers vastly over-stated) provoked among climbers, and their response has been corporate because it ultimately came from a corporate level. Lama didn’t understand the anger as he didn’t put any of the bolts in. He is sincerely unhappy with the bolting after questioning whether it could have been done without bolting… Climbing “ethics” often make little sense to me even as I fight for my version of them, and are going to be completely incomprehensible to a non-climber. That doesn’t release Red Bull as a company or those on the trip from responsibility, but when a climber of theirs (Lama) and guides on the trip aren’t seeing a problems then I think it’s a bit difficult for RB as a company to see deeper into it all.

Red Bull, and by extension Lama, broke another and perhaps more serious law of alpine climbing: “Thou shalt not spray before the fact.” Red Bull put up a rather over-the-top marketing article on their web site before Lama got anywhere near the mountain, and another after he returned. As I read through all the commentary on the attempted climb the writers kept harping on the marketing, and the hubris of it more than the actual bolts. I tend to laugh at stuff like that, but others obviously fail to see the humor.

What now?

The next Patagonia season approaches. What’s the right thing for Lama and RB to do? Here’s my personal take for what it’s worth.

1. RB should stand up and say, “We’re sorry about the bolts, we’ll do everything we can to make that right.” Pound the bolts above the shoulder into their holes, seal them up before any additional climbing is done. Do the same with the stations off to the side of the route. Wait and see what the general response is on the rap line, if it’s negative then pound that in too.

2. If Lama and RB do go back then do so with a small crew based around one highly competent climbing cameraman. Take care of the additional bolts before rolling one frame of video. I don’t believe a multi-person crew will work on the Torre without adding more bolts, ropes, etc, the environment is just too savage for a large crew to work without relatively heavy infrastructure.

3. Lama, his partner and a super mobile cameraman send the route from the top of Pitch 11 free, with no additional bolts added on the line. One climber very familiar with the route thinks additional bolts will be necessary to free the variations required, and doesn’t have a problem with that. Personally, a bolt is a bolt, it would be cooler to do it without any new bolts at all. The 350+ are more than enough already.

4. The production quality comes from what is shot so far, and by being creative on the route. Go “modern” with HD headcams, sound, all the stuff a capable and resourceful climbing cameraman will understand. Immediacy can be more compelling than pure production quality, especially if that production quality can be done on the ground, with what is shot so far, and in post. Hell, this controversy can be part of the story…

5. As a climber I’m increasingly looking at my “ethics” not as just what I do while climbing but what my travel to go climbing and my other sports does to the atmosphere and the wilderness places I visit. This is a much bigger problem than whether I use a pin or a bolt, and to pretend otherwise is selective ignorance.

6. RB is going to keep trying to do genuinely cool stuff in different sports, it’s what they do, and one reason I like working with them. RB does sponsor traditional sport, but it’s a company built on doing genuinely wild stuff with their marketing money. In doing difficult and “crazy” projects and events they are going to make errors. Those errors should be addressed as openly and as quickly as the successes, or at least addressed with some humility.

Finally, in the end it’s all about actually going climbing. It’s our responsibility to be aware of the stone and our impacts on it. As a sponsored and public climber I have an additional responsibility to try and do what’s right, and do what’s right with the companies I work with.

All the spittle on keyboards, reasoned response, and pulpit slamming fundamentalism means nothing when your hands grab the stone. My fingers are getting soft from all this writing, it’s now time to shut the fuck up and go climb. I’m outta here on this topic, thanks for reading through this journey.

Posted in: Blog


  1. Richard Shilling   July 13, 2010 6:36 pm

    Respect to you. You obviously approach everything you encounter the same way as you do when you climb. Whether anyone agrees with you or not is moot as your honesty rings through. The internet brings the chance to spread information very quickly and those that take offence do so very quickly too, without checking any facts whatsoever. You have tried to do that (check the facts that is) and the rumour mill needs these checks and balances and someone with the integrity to do that job. Thank you for that. Now I must remember a mantra from a slideshow I saw in Switzerland a while ago "give up your job!"


  2. Anonymous   July 14, 2010 8:37 am

    I agree that it's nice to see someone vaguely connected with Red Bull taking this seriously.

    However, if I understand correctly, the point being made in defence of these tossers is two fold:

    First, that it's OK to place bolts in wilderness areas for filming purposes and contrary to the wishes of virtually everyone, as long as you drill an even bigger hole than necessary and when it comes to clearing pound the bolt right the hell in there so that…..well, I'm not sure so that what exactly.

    Secondly, flying down there f*cks the environment anyway so once we're there it's OK to do what the hell we like.

    There may have been more to it, but I doubt it.

    It's tough to find the words to express one's contempt adequately, isn't it?


  3. Anonymous   July 14, 2010 9:46 am

    Well done for taking this on, in contrast to the virtual silence adopted by Red Bull and David Lama, but I'm not sure I agree with your views on filming. Alastair Lee's recent film on Asgard, along with the Favresse effort, show what can be done. Red Bull wanted a marketing film, not a climbing one, which is fine, but is what I suspect most climbers are upset about — that ultimately they don't care about climbing or the environment where it happens.

    Ed Douglas

  4. Will Gadd   July 14, 2010 6:18 pm

    Ed, having someone like you read my scribble makes me want to proof it a lot more! I agree on Alastair's film–exactly what I mean when I wrote about a capable cameraman integrating with the team (and no disrespect meant to the RB crew, they are solid, many in the climbing film business would know of some of them). I'm sure Alastair didn't have half the crew that was in Patagonia (and the weather in Patagonia is, as you know, particularly volatile even compared to Baffin).

    As for RB's motives, you might be surprised. Every person who was in Patagonia wanted to make a good climbing film first and foremost, I truly believe that. Almost everyone who was in Patagonia is a passionate climber, maybe not an alpinist, but a climber. The directive from Red Bull on making films is to make good films first, and I think anyone who has been on any of my film trips would agree that the pressure from Red Bull to do anything at all beyond what the athletes want to do is near zero. Red Bull's marketing doesn't make sense when looked at "traditionally," but it obviously works.

    Hopefully all of this will have an effect on this project specifically, and Red Bull and other companies in paying attention to local ethics and attitudes.

    Thanks to everyone for the comments, this has not been fun for me but I take it seriously.

  5. Bruno   July 14, 2010 8:01 pm


    First, I really admire your approach to the whole Lama/Red Bull thing. My feelings differ from yours a bit, but I respect your point of view.

    It sounds like you want to move past this episode, so I thought I would share the following web site with you:


    Click on the links to "Training Programs of Elite Atheletes"

    You may have already seen this–if so, any thoughts?

    I was impressed by the open, analytical, and, above all, practical, approach taken by the authors. Many of the themes are fascinating, including the main thesis about training intensity, the idea that athletes may collectively "evolve" towards efficient training regimes, comparisons of workloads between different sports, case studies and so on.

    To a large extent, I think this kind of regular endurance training is lacking in many climbing training programs, as well as general strength programs like Crossfit.

    Coming from a cycling background, and with the bulk of my exercise still focused around endurance sports, I find that my general fitness can carry me through long days in the mountains, and while I usually lack the strength or skill that more specific training would provide, I can to some extent make up for it by maintaining energy and focus.

    In any case, Enjoy!

    Bruno Schull

  6. Steve Edwards   July 15, 2010 6:11 pm

    Excellent work, Will. Nice to see some rational on the subject. As usual, the impact has been greatly overstated. Still, you'd think both Lama and Red Bull would have used a little more tact is such a high profile area.

    In your research did you hear anything about Herzog's film, Scream of Stone, which was filmed here? I was always curious about this. Herzog is a fly-on-the-wall style filmmaker but is also not a climber and the shots in the film are amazing (not so much the actual film except as comedy).

    Having done a lot of bolting, as well as retroing old routes, I would agree with your assessment. Old tat is far more of an eye-sore than bolts and probably, in the end, causes less environmental impact. I think there is room to tactically add bolts in the mountains. That said, Cerro Torre is unique. I can't imagine anyone treading here without knowing full well that ever action they take will be scrutinized and then magnified through public opinion.

  7. Anonymous   July 29, 2010 10:03 am

    Ultimately I believe it's lama's fault for wanting a big film crew to film it…Red Bull, along with any major production and extreme marketing company, jumps on these opportunities to make a buck. It is obvious to me Red Bull does not care about climbing and Lama knows this!!!….remember it's all about the money with these people and they don't give a fuck about the environment or modern day climbing ethics for that matter. If Lama cared he would have told them to not bolt at all.

  8. Anonymous   August 3, 2010 3:27 pm

    I was on board with your entire article until I came to the end and it said that you either work for or with red bull. that shows a bias that can slant an entire article in their favor. Still a well thought out article

  9. Available Systems   January 23, 2011 12:29 am

    Hmmm. Well, I 'love your work', but taking it from the top of your reasoned and objective assessment of the whole affair, I'd say your analysis bleeds quite a sympathetic bias from the outset.

    Along the way you appear to be trying to 'calm' the situation by framing it in 'facts' which purport to minimize both the impact and Lama / Red Bull's unfettered intent.

    When I hear phrases like these:

    "…high production value…"

    "…the safety plan…"


    I'm glad to hear you understand they are concepts which are entirely inappropriate on Cerro Torre.

    The moment you hear them you can be instantly assured climbing has been relegated to the role of generic sport content in the context of why everyone is there. At that point the decision has been taken to capture x minutes of commercial content. And once a check has been cut the issues endemic to the content – in this case climbing – unavoidably become priorities subsidiary to production and delivery. And besides, bolts are given no framed context in the resulting product from either the public's or Red Bull's perspective so it's no wonder they have a hard time grasping what the problem might be (and that's on David's Red Bull handler).

    Then there's AG's statement:

    "…or he would not return with the crew"

    At least he makes no bones about his priorities. But he appears to not realize why his presence is so innappropriate – understandable, however, if the production, and not Cerro Torre itself, is the objective and priority of note. And it might just as well be a sound stage if you are so driven, blind or indifferent as to mistake Cerro Torre for just another job site instead of a place revered for its beauty and wildness.

    "David Lama had not thought about whether or not the bolts were necessary"

    "Lama didn't understand the anger as he didn't put any of the bolts in."

    Really? That's a lot like a demur housewife taking out a hit on her husband and later being shocked at the reaction because she had not thought about whether the bullets were necessary, and besides, she didn't pull the trigger – she was too busy in bed with her lover. That you would even post these statements hoping they'd come off as either plausible, innocently naive, or could somehow garner David a 'pass' is pretty weak and lacking a base level of credibility.

    "I really don't care much about what the anchors are…"

    An neither did David or AG apparently.

    "All the spittle on keyboards, reasoned response, and pulpit slamming fundamentalism means nothing when your hands grab the stone."

    Also clearly evident in much of today's impressive [commercial] demographic. Climbing is well on it's way to becoming mythically heroic while at the same time insuring we'll all make it home for dinner.

    As climbing is successfully mainstreamed into our broader, pop cultural identity the marketing and media demands for continuously 'fresh' content may develop into a fairly rapacious appetite. Where will we draw the line? And when we demand that everywhere be digitally accessible 24×7 will anyone be left standing who even remembers when that line wasn't fixed? I hope so…

  10. Will Gadd   January 23, 2011 1:29 am

    Available Systems–

    I don't support what has happened or is happening in Patagonia. I think I've made that abundantly clear…

  11. Anonymous   January 23, 2011 6:01 am

    Thanks Will:

    This is an important topic and I'm glad you've added your voice to the discussion. David should learn that ultimately HE is the face and the "responsible party" behind any of his sponsored activities. He's now in a position to cast himself as a sensible and open-minded youngster or as just another foolish and misguided maestri.

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